While the characteristics may vary in terms of what makes a strong real estate agent depending on what type of interactions you have with this professional, there are five qualities that make for an excellent real estate agent no matter how you interact with this person. Whether you are buying, selling, or acting as another intermediary, the following characteristics are undeniably desirable for all parties involved in the buying and selling process.
While honesty may seem like a naive or easily overlooked characteristic, honesty is critical in a real estate agent. Honesty and integrity go hand in hand, and in order to maintain and cultivate a strong and satisfied client base, real estate agents need to practice transparency and honesty when it comes to all interactions. In this industry your reputation is extremely important and the only way to have a strong one is to conduct business with integrity and honesty. Subsequently it’s important that you get into this habit early. While this may perhaps cost some sales initially, in the long-run, being known for your scruples and honesty is one of the biggest attributes that you can have as a real estate agent.
Know Your Business
A key for any professional is to be knowledgeable and continuously learning about your industry. Make a point to learn as much as possible about your industry broadly as well as your specific markets. Stay as up to date as possible about news from the frontline of your field. Not only is this wealth of knowledge impressive and comforting to your clients, but it will also put you ahead of the curve since timing is everything when it comes to the real estate market. Keeping tabs on the industry is critical in building deals and relationships if you position yourself in the right place at the right time.
Networking is often touted as the golden goblet when it comes to succeeding in any industry. While networking in a superficial way is strongly discouraged, make a point to get to know others in your field (and outside of it). Find other people with integrity that you can build a mutually beneficial professional relationship. In real estate, it truly is about who you know, so make sure that you circulate and get to know as many people as possible. You never know when or how you can help each other.
Attention to Detail
This is crucial. Whether this means taking extra notes about your clients, double checking the show property before presenting it to your clients or sending a past client a birthday card, attention to detail is key. This will be what sets you apart from your competitors.
Communication is key in this business. Accurately representing the needs of your clients and being extremely clear about the properties that you are showing, you have to be excellent when it comes to communicating clearly and listening. Without this skill you are setting yourself up for failure. If communication isn’t your strong skill, work on it. Whether it’s taking a public speaking class, picking up some email pointers online, or asking for help from your mentor, work on this. Communication is key.